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December 28th, 2006

Publishing Bursts

Supervisor sent me to buy doughnuts this morning, since we're still tightly staffed for the holiday week. While I was at Kroger's I browsed the book section to see if there was anything new and came across the mass market release of fellow Sock Monkey and friend Keri Arthur's Full Moon Rising.

Keri -- aka kezarthur -- published several paranormals through a small press, but FMR is her first book from a mainstream publisher stateside. (Keri hails from Australia.) Now, I already own the hardcover, which was released last January by Bantam Spectra, but that didn't stop me from picking up a copy. I actually liked how the mass market felt in my hands more than I did when I purchased the hardcover. It felt more ... real in this format for some reason.

Notwithstanding that strange interpretation upon seeing FMR in mass market, I was pleased to see a listing of Keri's forthcoming novels, with previews, at the back. And especially so when I saw there was one coming out each month through April.

Last time I saw this "publishing burst" was when Del Rey did the same thing with naominovik and the release of her Temeraire series -- His Majesty's Dragon, Throne of Jade, Black Powder War. Which makes me wonder at the benefit of this move. It's worked for naominovik so far, and I can only hope it works as well for Keri. But I'm wondering whether this is a recent ploy or if there are examples from the past. And whether they worked as well.

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