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Publishing Bursts

Supervisor sent me to buy doughnuts this morning, since we're still tightly staffed for the holiday week. While I was at Kroger's I browsed the book section to see if there was anything new and came across the mass market release of fellow Sock Monkey and friend Keri Arthur's Full Moon Rising.

Keri -- aka kezarthur -- published several paranormals through a small press, but FMR is her first book from a mainstream publisher stateside. (Keri hails from Australia.) Now, I already own the hardcover, which was released last January by Bantam Spectra, but that didn't stop me from picking up a copy. I actually liked how the mass market felt in my hands more than I did when I purchased the hardcover. It felt more ... real in this format for some reason.

Notwithstanding that strange interpretation upon seeing FMR in mass market, I was pleased to see a listing of Keri's forthcoming novels, with previews, at the back. And especially so when I saw there was one coming out each month through April.

Last time I saw this "publishing burst" was when Del Rey did the same thing with naominovik and the release of her Temeraire series -- His Majesty's Dragon, Throne of Jade, Black Powder War. Which makes me wonder at the benefit of this move. It's worked for naominovik so far, and I can only hope it works as well for Keri. But I'm wondering whether this is a recent ploy or if there are examples from the past. And whether they worked as well.

Comments

( 2 comments — Leave a comment )
kezarthur
Dec. 28th, 2006 08:43 pm (UTC)
I'm so terribly jealous! The one problem with living in Oz is the fact that I've yet to have the pleasure of walking into a bookstore and seeing my book on the shelf. And I swear, when it does happen, you'll hearing me screaming for joy all the over in America.

Publishing bursts aren't new. Most of the major publishers do it, and mostly it's worked in getting the authors name out there. I have my fingers and toes crossed (which makes walking very awkward ) that it works this time around too.

I have Naomi's first three books sitting here to read once I finish Dick Francis's latest--a friend of mine raved about them, so I went out and ordered the lot. They look great (and the covers are brilliant)
stevenagy
Dec. 28th, 2006 08:59 pm (UTC)
I'm sure we'll hear you. And rightfully so. I can get about 2.5 to 3 feet off the ground when I'm jumping for joy. ;-)

Hope it works for you as well as it did for Novik. Looking forward to the books.
( 2 comments — Leave a comment )

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