Keri -- aka kezarthur -- published several paranormals through a small press, but FMR is her first book from a mainstream publisher stateside. (Keri hails from Australia.) Now, I already own the hardcover, which was released last January by Bantam Spectra, but that didn't stop me from picking up a copy. I actually liked how the mass market felt in my hands more than I did when I purchased the hardcover. It felt more ... real in this format for some reason.
Notwithstanding that strange interpretation upon seeing FMR in mass market, I was pleased to see a listing of Keri's forthcoming novels, with previews, at the back. And especially so when I saw there was one coming out each month through April.
Last time I saw this "publishing burst" was when Del Rey did the same thing with naominovik and the release of her Temeraire series -- His Majesty's Dragon, Throne of Jade, Black Powder War. Which makes me wonder at the benefit of this move. It's worked for naominovik so far, and I can only hope it works as well for Keri. But I'm wondering whether this is a recent ploy or if there are examples from the past. And whether they worked as well.